Brand Protection in China Seminar (October 2016)
This annual summit, presented by the Anti-Counterfeiting and Product Protection Center at Michigan State University, is hosted exclusively for brand-owners (no vendors) and interested MSU faculty and staff. It features insight from prominent industry and law enforcement leaders, cutting-edge inter-disciplinary research from distinguished scholars, interactive and collaborative discussions on meaningful topics, and peer networking during both formal and informal social events. This year the focus will be on three themes:
- RETURN ON INVESTMENT: How Can We Measure the Value of Brand Protection Programs?
- E-COMMERCE: What Challenges and Opportunities Does E-commerce Pose?
- PARTNERSHIPS: How Can Partnerships Promote Brand Integrity?
October 3 - 4, 2017.
Lansing Center, 333 E. Michigan Avenue, Lansing, MI
Brand owners, law enforcement, academia. No vendors or third parties.
For more information:
- (517) 432-2204
See related programs in these topics: