Business and Bagels: Transforming the Customer Experience (May 2017)


According to Forbes, “increased focus on customer experience” will be the #1 marketing trend in 2017.  Customer experience transformations must go beyond enhancing customer satisfaction; they must also increase revenue, strengthen brand loyalty and expand market share.  Using a dramatic case study from Disney, this session will describe a process your leadership team can use to generate and strategically evaluate innovations that will transform your customer’s entire end-to-end experience.


May 10, 2017.  8:00 am - 9:15 am.


The James B. Henry Center for Executive Development, 3535 Forest Rd, Lansing, Michigan, 48910


Business leaders

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