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  • Executive Development Training Programs

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Road, Lansing, MI, 48910.

    Description:

    The Eli Broad Graduate School of Management offers leading-edge, non-credit programs that bring measurable, long-term value to organizations by leveraging skill-intensive operations learning with strategic leadership development. In open enrollment programs and in customized programs, participants master the best, cutting-edge skills that will have an immediate impact on improving operational excellence in their organizations. At the same time, participants gain leadership perspectives and techniques they need to maximize those new skills, ultimately developing each person's potential to make strategic change happen throughout the organization. There is a wide range of open enrollment programs to address the most pressing business challenges:

    • Business Strategy, Leadership and Change Management.
    • Marketing and New Product Development.
    • Financial Management and Control.
    • Supply Chain Management.
    • Business Tools & Techniques.

    Or you can partner with our faculty experts to develop your own customized program.

  • Marketing Boot Camp (February 2018)

    Dates:

    February 28, 2018.  9:00 am - 3:00 pm

    Location:

    MSU Tollgate Education and Conference Center, 28115 Meadowbrook Road, Novi, MI 48377

    Description:

    During this day-long workshop, Dr. Bridget Behe, Michigan State University professor of horticulture, will discuss all aspects of marketing products at your retail garden center. Topics that will be discussed include how to understand your current customer base, customer behaviors while shopping, your pricing strategy, how to design effective displays, and much more. Please bring your businesses’ mission statement and the hardest item you sell (or a photo of it). Registration ($69) includes lunch, morning and afternoon snack, and handouts.

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