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Number of Programs: 2

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  • Business and Bagels: How to Increase Sales with One Word - Customer-centric (March 2018)

    Dates:

    March 14, 2018.  8:00 am - 9:15 am.

    Location:

    The James B. Henry Center for Executive Development, 3535 Forest Rd, Lansing, Michigan, 48910

    Description:

    Today’s firms face increased competition and pressure to deliver sales and profits.  Many firms are seeking strategies to get the customer more involved in the sales process, thus reducing the time and energy by companies to generate sales. While this may produce beneficial short-term benefits, what are the long-term effects on customer retention?  This session identifies ways to connect with our current customers to satisfy their needs, increase loyalty, generate positive word of mouth, and ultimately increase sales, profits, and increase our customer base.

  • Great Lakes Fruit, Vegetable, Farm Market, and Greenhouse Growers Expo (December 2018)

    Dates:

    December 4 - 6, 2018

    Location:

    DeVos Place Convention Center and the Amway Grand Hotel, 303 Monroe Avenue NW, Grand Rapids, MI 49503

    Description:

    The Expo is one of the premier trade shows of its kind. There are over 450 exhibitors with displays of everything needed to grow, harvest, and pack fruit and vegetables, as well as an area featuring companies with products and services for farm marketers. Over three days, the program includes 70+ sessions on fruit crops, vegetable crops, other specialty crops, greenhouse crop production and marketing, farm marketing ideas and operations, farmers’ markets and organic production and marketing. There will also be sessions covering a diversity of general interest topics, including food safety and labor.

    Presentations will be made by researchers and Extension educators from Michigan State University, other Land Grant universities and industry. Many of the education sessions will offer credits for Michigan and Ohio Private and Commercial Pesticide Applicators and Certified Crop Advisors.

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