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Number of Programs: 11

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  • Executive Development Training Programs

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Road, Lansing, MI, 48910.

    Description:

    The Eli Broad Graduate School of Management offers leading-edge, non-credit programs that bring measurable, long-term value to organizations by leveraging skill-intensive operations learning with strategic leadership development. In open enrollment programs and in customized programs, participants master the best, cutting-edge skills that will have an immediate impact on improving operational excellence in their organizations. At the same time, participants gain leadership perspectives and techniques they need to maximize those new skills, ultimately developing each person's potential to make strategic change happen throughout the organization. There is a wide range of open enrollment programs to address the most pressing business challenges:

    • Business Strategy, Leadership and Change Management.
    • Marketing and New Product Development.
    • Financial Management and Control.
    • Supply Chain Management.
    • Business Tools & Techniques.

    Or you can partner with our faculty experts to develop your own customized program.

  • Making It In Michigan Annual Conference and Trade Show (November 2017)

    Dates:

    Tuesday, November 7, 2017

    Location:

    Lansing Center, 333 E. Michigan Ave, Lansing, MI, 48933.

    Description:

    Conference attendees will leave the conference equipped with the practical knowledge and industry resources needed to move an idea from the concept stage to a finished and marketable product. Attendees will be able to corroborate and refine business ideas, connecting with industry experts offering insights and tips on managing the common hurdles often encountered by food companies, including food safety, production, working with co-packers, marketing and supply chain issues.  

  • Marketing Boot Camp (February 2018)

    Dates:

    February 28, 2018.  9:00 am - 3:00 pm

    Location:

    MSU Tollgate Education and Conference Center, 28115 Meadowbrook Road, Novi, MI 48377

    Description:

    During this day-long workshop, Dr. Bridget Behe, Michigan State University professor of horticulture, will discuss all aspects of marketing products at your retail garden center. Topics that will be discussed include how to understand your current customer base, customer behaviors while shopping, your pricing strategy, how to design effective displays, and much more. Please bring your businesses’ mission statement and the hardest item you sell (or a photo of it). Registration ($69) includes lunch, morning and afternoon snack, and handouts.

  • Michigan MarketMaker Online Networking Program

    Description:

    MarketMaker is a free, online networking program that uses mapping software and an extensive database to spotlight local resources and help sellers find the right markets for their products on the basis of demographics.

  • Milk and Grain Marketing Series (2017 - 2018)

    Dates:

    December 12, 2017; March 13, 2018; June 12, 2018; September 11, 2018.

    Location:

    Isabella County Building, 200 N. Main St., 3rd Floor Room 320, Mt. Pleasant, MI 48858

    Description:

    Agriculture markets are more volatile than ever. For most farms, profits are largely determined by how well you market your production. Now more than ever your farm’s future success depends on your ability to understand the  markets and use the basic marketing tools.  Fred Hinkley, retired MSU Extension Educator and Marketing Specialist will provide insight and outlook on the milk and grain markets, and suggest strategies to minimize financial risk.

  • MSU Product Center for Business Development

    Location:

    Morrill Hall, Room 80, 446 W. Circle Drive, East Lansing, MI 48824

    Description:

    The MSU Product Center can help you develop and commercialize high value products and businesses in the food, agricultural, and natural resource sectors.  Whether you are a budding entrepreneur or established business, the MSU Product Center is the front door to Michigan State University’s vast and varied technical expertise, research, outreach and educational services.

  • MSU's Design Center

    Location:

    26A Kresge Art Center at MSU

    Description:

    MSU's Design Center in the College of Arts and Letters works with internal and external clients to create visual communication in a professional manner. From logos to packaging, from brochures to websites, Design Center has worked on a variety of projects, each specifically targeted to address the goal and personality of an individual client. Each year, undergraduate students who exemplify creativity, dedication, and professionalism in the Graphic Design Program are selected to join the Design Center creative team. If you're interested in what the Design Center can do for your business, please use the contact information below.

  • New Media Drivers License Training Program

    Location:

    This course meets twice on campus in East Lansing, MI, with the remainder of the program online.  Private New Media Training for businesses is also available.

    Description:

    This course is a new wave in education in which the student or small business team is fully engaged and learning through guided experience. After participants leave the New Media Driver's License® Seminars, they will have a strong, professional and optimized online presence.  The participant will use digital marketing, develop content for blogs, write digital public relations (PR), master social media sites like Facebook, Linkedin, Twitter and YouTube, build community with customers, practice search engine optimization and search engine marketing, and understand how Google and Yahoo! search rankings impact the business bottom line.

  • Transforming the Customer Experience: Building Lifelong Customer Relationships through Innovation (December 2017)

    Dates:

    December 12 - 13, 2017.  8:30 am - 5:00 pm

    Location:

    The James B. Henry Center for Executive Development, 3535 Forest Rd, Lansing, Michigan, 48910

    Description:

    Transformative customer experience programs go far beyond automating for cost reduction and reinventing processes for improved customer satisfaction. They are the intersection of strategic marketing, out-of-the-box thinking and operational innovation. This two-day program will help your organization bring together innovators, process owners and technology experts to transform the customer experience and generate dramatic growth. This is a management program that will help you innovate processes and redefine both the customer experience and your organization’s competitive position in the marketplace.

  • West Michigan Supply Chain Management Certificate Series (January - December 2018)

    Dates:

    • Module 1:  January 18 - May 3, 2018
    • Module 2:  August 23 - December 6, 2018

    Location:

    Steelcase Innovation and Learning Center, Grand Rapids, MI

    Description:

    This program is based on the graduate level supply chain management concentration in the Eli Broad College of Business at Michigan State University. The seminar will be offered in two fifteen-week modules.  Module One delves into marketing and supply chain management concepts and Module Two concentrates on supply chain management processes. Program content will be delivered through lecture, readings, class discussion and interactive simulations conducted by full-time Broad College faculty. Supply chain management case studies and applications will be liberally used throughout both modules.  A project will tie both modules together.  It will be scoped/developed during the first module; data will be refined and analyzed in between modules; and results will be presented and reviewed at the conclusion of the second module.

    This program is offered in two parts, but participants must begin with Module One in January.  The price can be paid by module or for the full program.

  • Wine Grape Vineyard Establishment Conference (February 2018)

    Dates:

    Friday, February 9, 2018.  8:30 am - 4:30 pm

     

    Location:

    • Benton Harbor - Berrien County MSU Extension, 1737 Hillandale Road, Benton Harbor, MI 49022
    • Traverse City - Northwest Michigan Horticultural Research Center, 6686 S. Center Highway, Traverse City, MI 49684

    Description:

    This is a hybrid webinar-live workshop broadcast at two locations simultaneously for those interested in starting a wine grape vineyard in Michigan.  The following topics will be covered:

    • Soil Fertility
    • Site Selection
    • Wine Grape Varieties
    • Management of Key Pests
    • Site Preparation
    • Planting and Care
    • Vine Training
    • Trellis Construction
    • Vineyard Establishment Costs
    • Resources for Growers

    Lunch and refreshments are included.

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