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Number of Programs: 6

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  • Business and Bagels: How to Increase Sales with One Word - Customer-centric (March 2018)

    Dates:

    March 14, 2018.  8:00 am - 9:15 am.

    Location:

    The James B. Henry Center for Executive Development, 3535 Forest Rd, Lansing, Michigan, 48910

    Description:

    Today’s firms face increased competition and pressure to deliver sales and profits.  Many firms are seeking strategies to get the customer more involved in the sales process, thus reducing the time and energy by companies to generate sales. While this may produce beneficial short-term benefits, what are the long-term effects on customer retention?  This session identifies ways to connect with our current customers to satisfy their needs, increase loyalty, generate positive word of mouth, and ultimately increase sales, profits, and increase our customer base.

  • Finance for the Non-Financial Manager (April 2018)

    Dates:

    April 12, 2018.  8:30 am - 5:00 pm

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Rd, Lansing, MI, 48910

    Description:

    This one-day program is designed to provide participants with hands-on experience in how to use and interpret financial data. Through the use of lectures and exercises the participants will be introduced to and gain an understanding of standard techniques of practical financial management. These techniques are then used in a case setting to identify issues and factors to help improve decision-making.

  • Power, Influence and Negotiation (November 2017)

    Dates:

    November 1 - 2, 2017.  8:30 am - 5:00 pm

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Road, Lansing, MI, 48910

    Description:

    This highly interactive two-day program is designed to improve your understanding and ability to master the skill of negotiation and enhance the competitive position of your organization by drawing on the latest research in negotiation, influence and decision-making. You will gain expertise in diagnosing negotiation situations, knowing what strategies to apply in that given situation, maximizing power position, creating opportunities for joint gains, and developing trade-offs that lead to mutually beneficial agreements. The feedback and discussion sessions following each case will reinforce our newly acquired skills.

  • Process Mapping, Modeling, Analysis And Redesign (April 2018)

    Dates:

    April 12 - 13, 2018. 9:00 am - 4:30 pm

    Location:

    The James B. Henry Center for Executive Development, 3535 Forest Rd, Lansing, Michigan, 48910

    Description:

    Properly used, process maps can change your entire approach to business process management…and greatly reduce the cost of your operations by eliminating as much as 50% of the steps in most processes as well as the root causes of systemic quality problems. This practical, how-to-do-it seminar will arm you with the knowledge you need to analyze the way your organization really operates, to identify opportunities for dramatic improvement and to implement process changes that will have immediate impact on quality, customer service, productivity and financial performance.

  • Strategic Decision Making (April 2018)

    Dates:

    April 24, 2018.  8:30 am - 5:00 pm

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Rd, Lansing, MI, 48910

    Description:

    Decision-making is a central element of strategic processes within firms.  A firm’s strategic position, resource sets, and degree of competitive advantage are the outcome of a string of “big-bet” strategic decisions.  Thus, these decisions are central in determining the strategic success or failure of the firm.  However, manager’s experiences, stories in the business press, and academic research all demonstrate that the strategic decisions often fail.  Are these failures an inevitable outcome due to the riskiness of the decisions, or are they predictable surprises?

    In this program, we will explore the process of strategic decision-making and will aim to identify issues that both impede and improve the likelihood of decision success.  In our discussions, we will examine how the characteristics of decision makers, the structure and dynamics of the decision team, and the steps used in the decision process all impact the likelihood of decision success.

  • Strategic Sales Management: Building Competitive Advantage Through Value Creation (May 2018)

    Dates:

    May 9 - 10, 2018.  9:00 am - 4:00 pm

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Rd, Lansing. MI, 48910

    Description:

    Success in today’s hyper-competitive customer-centric environment demands a strategic mindset. Too often, sales are approached from a purely operational or tactical perspective. Competitive advantage is built by creating superior customer value, which requires understanding and aligning with customers’ strategies. Thus it follows that a firm’s sales leadership should be integrally involved in strategy formulation. This program is designed to provide participants with the knowledge and tools required to direct the sales function strategically, enabling the firm to build the market-based capabilities needed for business success.

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