Risk Assessment Strategies for Counterfeit Products (Webinar)


Participation in this recorded webinar will give the attendee why risk assessments are useful for brand protection programs and how to take a proactive approach to it.  The webinar will utilize interactive learning methods, including group chat, case studies and group exercises. Day One will give an overview of why companies need a risk assessment program and what is the typical approach to brand protection through interactive questions and exercises.  Day Two will give an overview of a proactive approach to product risk management and how to move from a reactive to a proactive brand protection program through case studies and exercises. Topics include: Overview of Brand Protection, Risk Assessment: Where to Start, Risk Assessment Tool & Questionnaire, Advanced Risk Assessment Case Study.  Part I- 1 hours 36 minutes.  Part II- 1 hour 46 minutes




Brand and product protection managers

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