Marketing Boot Camp (February 2018)


During this day-long workshop, Dr. Bridget Behe, Michigan State University professor of horticulture, will discuss all aspects of marketing products at your retail garden center. Topics that will be discussed include how to understand your current customer base, customer behaviors while shopping, your pricing strategy, how to design effective displays, and much more. Please bring your businesses’ mission statement and the hardest item you sell (or a photo of it). Registration ($69) includes lunch, morning and afternoon snack, and handouts.


February 28, 2018.  9:00 am - 3:00 pm


MSU Tollgate Education and Conference Center, 28115 Meadowbrook Road, Novi, MI 48377


This workshop is ideal for any manager, grower, retailer or any front-line employee.

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