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Number of Programs: 7

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  • Design Thinking and Customer Experience Transformation (September 2018)

    Dates:

    September 20, 2018.  9:00 am - 4:30 pm

    Location:

    The James B. Henry Center for Executive Development, 3535 Forest Rd, Lansing, Michigan, 48910

    Description:

    Transforming your organization requires more than a technology silver bullet.  It requires an enterprise-wide approach that considers changes in strategic planning, business processes, culture and performance metrics.  Only this level of holistic thinking will deliver a sustainable competitive advantage.

    Design Thinking & Customer Experience Transformation will demonstrate proven principles and a road map you can use to:

    • Evaluate your organization’s strategic need for CX transformation
    • Look at your business from your customer’s perspective
    • Select improvement/innovation projects that will have the greatest impact on your success
    • Assess how customer experience impacts strategy
    • Look at your business through the customer’s eyes
    • Understand the principles of design thinking in business
    • Identify business process changes that address your customer’s “moments of truth”
    • Deploy creative customer experience solutions
    • Make your culture more customer-centric
  • Executive Development Training Programs

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Road, Lansing, MI, 48910.

    Description:

    The Eli Broad Graduate School of Management offers leading-edge, non-credit programs that bring measurable, long-term value to organizations by leveraging skill-intensive operations learning with strategic leadership development. In open enrollment programs and in customized programs, participants master the best, cutting-edge skills that will have an immediate impact on improving operational excellence in their organizations. At the same time, participants gain leadership perspectives and techniques they need to maximize those new skills, ultimately developing each person's potential to make strategic change happen throughout the organization. There is a wide range of open enrollment programs to address the most pressing business challenges:

    • Business Strategy, Leadership and Change Management.
    • Marketing and New Product Development.
    • Financial Management and Control.
    • Supply Chain Management.
    • Business Tools & Techniques.

    Or you can partner with our faculty experts to develop your own customized program.

  • Michigan MarketMaker Online Networking Program

    Description:

    MarketMaker is a free, online networking program that uses mapping software and an extensive database to spotlight local resources and help sellers find the right markets for their products on the basis of demographics.

  • Milk and Grain Marketing Series (2017 - 2018)

    Dates:

    December 12, 2017; March 13, 2018; June 12, 2018; September 11, 2018.

    Location:

    Isabella County Building, 200 N. Main St., 3rd Floor Room 320, Mt. Pleasant, MI 48858

    Description:

    Agriculture markets are more volatile than ever. For most farms, profits are largely determined by how well you market your production. Now more than ever your farm’s future success depends on your ability to understand the  markets and use the basic marketing tools.  Fred Hinkley, retired MSU Extension Educator and Marketing Specialist will provide insight and outlook on the milk and grain markets, and suggest strategies to minimize financial risk.

  • MSU Product Center for Business Development

    Location:

    Morrill Hall, Room 80, 446 W. Circle Drive, East Lansing, MI 48824

    Description:

    The MSU Product Center can help you develop and commercialize high value products and businesses in the food, agricultural, and natural resource sectors.  Whether you are a budding entrepreneur or established business, the MSU Product Center is the front door to Michigan State University’s vast and varied technical expertise, research, outreach and educational services.

  • New Media Drivers License Training Program

    Location:

    This course meets twice on campus in East Lansing, MI, with the remainder of the program online.  Private New Media Training for businesses is also available.

    Description:

    This course is a new wave in education in which the student or small business team is fully engaged and learning through guided experience. After participants leave the New Media Driver's License® Seminars, they will have a strong, professional and optimized online presence.  The participant will use digital marketing, develop content for blogs, write digital public relations (PR), master social media sites like Facebook, Linkedin, Twitter and YouTube, build community with customers, practice search engine optimization and search engine marketing, and understand how Google and Yahoo! search rankings impact the business bottom line.

  • West Michigan Supply Chain Management Certificate Series (January - December 2018)

    Dates:

    • Module 1:  January 18 - May 3, 2018
    • Module 2:  August 23 - December 6, 2018

    Location:

    Steelcase Innovation and Learning Center, Grand Rapids, MI

    Description:

    This program is based on the graduate level supply chain management concentration in the Eli Broad College of Business at Michigan State University. The seminar will be offered in two fifteen-week modules.  Module One delves into marketing and supply chain management concepts and Module Two concentrates on supply chain management processes. Program content will be delivered through lecture, readings, class discussion and interactive simulations conducted by full-time Broad College faculty. Supply chain management case studies and applications will be liberally used throughout both modules.  A project will tie both modules together.  It will be scoped/developed during the first module; data will be refined and analyzed in between modules; and results will be presented and reviewed at the conclusion of the second module.

    This program is offered in two parts, but participants must begin with Module One in January.  The price can be paid by module or for the full program.

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