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Number of Programs: 9

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  • Business and Bagels: Customer Delight--Going Beyond Expectations (April 2020)

    Dates:

    April 21, 2020. 7:30 am - 9:15 am

    Location:

    The James B. Henry Center for Executive Development, 3535 Forest Road, Lansing, MI  48910

    Description:

    Companies that seek to meet only the basic needs of their customers are quickly becoming a thing of the past. They’re being replaced by companies that go above and beyond for their customers, providing what MiRan Kim, associate professor in The School of Hospitality Business in the Broad College, calls “customer delight.” Creating customer delight all starts with the company’s employees. Happy employees will make happy customers. A business committing to its employees will lead to employees that are committed to customers. Come learn how you can improve satisfaction within your organization by delighting your internal and external customers.

  • Business and Bagels: Leveraging Social Media to Build Brand Loyalty (May 2020)

    Dates:

    May 20, 2020

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Road, Lansing, MI 48910

    Description:

    Tapping into your social media market and communicating with followers is no longer an option – it is a requirement. Aggressively cultivating customers on Facebook, Twitter, Instagram and other social media platforms is a critical way to create loyal customers and brand followers who continue to purchase your products and services and act as your brand ambassadors. In this session, Dr. Nguyen will use industry best practices and findings from academic research to illustrate important strategies to leverage social media to build brand loyalty.

  • CXM (Customer Experience Management) Professional Development Series (February, March 2020)

    Dates:

    • Lansing Cohort: February 11 - 13, 2020. 8:00 am - 5:00 pm
    • Troy Cohort: March 10 - 12, 2020. 8:00 am - 5:00 pm

    Location:

    • Lansing Cohort: February 11 - 13, 2020: The James B. Henry Center for Executive Development, 3535 Forest Rd, Lansing, Michigan, 48910
    • Troy Cohort: March 10 - 12, 2020: MSU Management Education Center, 811 West Square Lake Road, Troy, Michigan, 48908

    Description:

    Great customer experiences add to the perceived value of a product, deepen the commitment to a brand, and create repeat business. Poor experiences send consumers to the competition. The CXM Professional Development Series breaks down the customer experience management process into six modules that can be taken individually or in sequence to be awarded the Customer Experience Management Certificate. This series is designed to provide participants with practical insights and the tools necessary to address what is quickly becoming an imperative for success in today’s competitive business world—effectively designing and managing the customer experience.

    Cohorts are offered in Lansing and Troy, Michigan.

  • Executive Development Training Programs

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Road, Lansing, MI, 48910.

    Description:

    The Eli Broad Graduate School of Management offers leading-edge, non-credit programs that bring measurable, long-term value to organizations by leveraging skill-intensive operations learning with strategic leadership development. In open enrollment programs and in customized programs, participants master the best, cutting-edge skills that will have an immediate impact on improving operational excellence in their organizations. At the same time, participants gain leadership perspectives and techniques they need to maximize those new skills, ultimately developing each person's potential to make strategic change happen throughout the organization. There is a wide range of open enrollment programs to address the most pressing business challenges:

    • Business Strategy, Leadership and Change Management.
    • Marketing and New Product Development.
    • Financial Management and Control.
    • Supply Chain Management.
    • Business Tools & Techniques.

    Or you can partner with our faculty experts to develop your own customized program.

  • Michigan MarketMaker Online Networking Program

    Description:

    MarketMaker is a free, online networking program that uses mapping software and an extensive database to spotlight local resources and help sellers find the right markets for their products on the basis of demographics.

  • Milk and Grain Marketing Series (2018 - 2019)

    Dates:

    Dec. 18, 2018; March 19, 2019; June 18, 2019; Sept. 17, 2019
    10 a.m. - noon.

    Location:

    Isabella County Building, 200 N. Main St., 3rd Floor Room 320, Mt. Pleasant, MI 48858

    Description:

    Agriculture markets are more volatile than ever. For most farms, profits are largely determined by how well you market your production. Now more than ever your farm’s future success depends on your ability to understand the  markets and use the basic marketing tools.  Fred Hinkley, retired MSU Extension Educator and Marketing Specialist will provide insight and outlook on the milk and grain markets, and suggest strategies to minimize financial risk.

  • MSU Product Center for Business Development

    Location:

    Morrill Hall, Room 80, 446 W. Circle Drive, East Lansing, MI 48824

    Description:

    The MSU Product Center can help you develop and commercialize high value products and businesses in the food, agricultural, and natural resource sectors.  Whether you are a budding entrepreneur or established business, the MSU Product Center is the front door to Michigan State University’s vast and varied technical expertise, research, outreach and educational services.

  • New Media Drivers License Training Program

    Location:

    This course meets twice on campus in East Lansing, MI, with the remainder of the program online.  Private New Media Training for businesses is also available.

    Description:

    This course is a new wave in education in which the student or small business team is fully engaged and learning through guided experience. After participants leave the New Media Driver's License® Seminars, they will have a strong, professional and optimized online presence.  The participant will use digital marketing, develop content for blogs, write digital public relations (PR), master social media sites like Facebook, Linkedin, Twitter and YouTube, build community with customers, practice search engine optimization and search engine marketing, and understand how Google and Yahoo! search rankings impact the business bottom line.

  • West Michigan Supply Chain Management Certificate Series (January - December 2020)

    Dates:

    • Module 1:  January 16 - April 30, 2020
    • Module 2:  August 27 - December 10, 2020

    Location:

    Amway Learning Center, 5101 Spaulding Avenue, Ada, MI, 49355

    Description:

    This program is based on the graduate level supply chain management concentration in the Eli Broad College of Business at Michigan State University. The seminar will be offered in two fifteen-week modules.  Module One delves into marketing and supply chain management concepts and Module Two concentrates on supply chain management processes. Program content will be delivered through lecture, readings, class discussion and interactive simulations conducted by full-time Broad College faculty. Supply chain management case studies and applications will be liberally used throughout both modules.  A project will tie both modules together.  It will be scoped/developed during the first module; data will be refined and analyzed in between modules; and results will be presented and reviewed at the conclusion of the second module.

    This program is offered in two parts, but participants must begin with Module One in January.  The price can be paid by module or for the full program.

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