Business, Labor, & Industry

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Number of Programs: 5

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  • Business and Bagels: Customer Delight--Going Beyond Expectations (December 2020)

    Dates:

    December 15, 2020. 7:30 am - 9:15 am

    Location:

    The James B. Henry Center for Executive Development, 3535 Forest Road, Lansing, MI  48910

    Description:

    Companies that seek to meet only the basic needs of their customers are quickly becoming a thing of the past. They’re being replaced by companies that go above and beyond for their customers, providing what MiRan Kim, associate professor in The School of Hospitality Business in the Broad College, calls “customer delight.” Creating customer delight all starts with the company’s employees. Happy employees will make happy customers. A business committing to its employees will lead to employees that are committed to customers. Come learn how you can improve satisfaction within your organization by delighting your internal and external customers.

  • Business and Bagels: Leveraging Social Media to Build Brand Loyalty (September 2020)

    Dates:

    September 22, 2020

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Road, Lansing, MI 48910

    Description:

    Tapping into your social media market and communicating with followers is no longer an option – it is a requirement. Aggressively cultivating customers on Facebook, Twitter, Instagram and other social media platforms is a critical way to create loyal customers and brand followers who continue to purchase your products and services and act as your brand ambassadors. In this session, Dr. Nguyen will use industry best practices and findings from academic research to illustrate important strategies to leverage social media to build brand loyalty.

  • Executive Development Training Programs

    Location:

    James B. Henry Center for Executive Development, 3535 Forest Road, Lansing, MI, 48910.

    Description:

    The Eli Broad Graduate School of Management offers leading-edge, non-credit programs that bring measurable, long-term value to organizations by leveraging skill-intensive operations learning with strategic leadership development. In open enrollment programs and in customized programs, participants master the best, cutting-edge skills that will have an immediate impact on improving operational excellence in their organizations. At the same time, participants gain leadership perspectives and techniques they need to maximize those new skills, ultimately developing each person's potential to make strategic change happen throughout the organization. There is a wide range of open enrollment programs to address the most pressing business challenges:

    • Business Strategy, Leadership and Change Management.
    • Marketing and New Product Development.
    • Financial Management and Control.
    • Supply Chain Management.
    • Business Tools & Techniques.

    Or you can partner with our faculty experts to develop your own customized program.

  • MSU Product Center for Business Development

    Location:

    Morrill Hall, Room 80, 446 W. Circle Drive, East Lansing, MI 48824

    Description:

    The MSU Product Center can help you develop and commercialize high value products and businesses in the food, agricultural, and natural resource sectors.  Whether you are a budding entrepreneur or established business, the MSU Product Center is the front door to Michigan State University’s vast and varied technical expertise, research, outreach and educational services.

  • New Media Drivers License Training Program

    Location:

    This course meets twice on campus in East Lansing, MI, with the remainder of the program online.  Private New Media Training for businesses is also available.

    Description:

    This course is a new wave in education in which the student or small business team is fully engaged and learning through guided experience. After participants leave the New Media Driver's License® Seminars, they will have a strong, professional and optimized online presence.  The participant will use digital marketing, develop content for blogs, write digital public relations (PR), master social media sites like Facebook, Linkedin, Twitter and YouTube, build community with customers, practice search engine optimization and search engine marketing, and understand how Google and Yahoo! search rankings impact the business bottom line.

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